DIGITAL & SOCIAL MEDIA COMMUNICATION
DIGITAL & SOCIAL MEDIA COMMUNICATION 22/09/2025 - 04/01/2026 / Week 1 - Week 14 Begimbaeva Aidina / 0380489 Advanced Interactive Design / Bachelor of Design in Creative Media Digital & Social Media Communication TABLE OF CONTENT 1. INSTRUCTION 2. LECTURES 3. TASK 1: BRAND INFORMATION 4. TASK 2: EMPATHY MAPPING & PERSONA 5. TASK 3: CONTENT PLANNING 6. FINAL PITCH DESK 7. FEEDBACK 8. REFLECTIONS INSTRUCTION Figure 1.1 Module Information Booklet / Week 1 (23/9/2025) BACK TO TOP LECTURES Week 1 This week, Mr Asrizal introduced us to the role of social media and explained how different platforms operate based on distinct algorithms and user behaviours. Each social media platform caters to a specific target audience, which means that content creation must be carefully adapted to suit the platform, its users, and the way information is...
